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How Un.Seen’s Thought Leadership Subscriptions Create Lasting Impact

At Un.Seen, we don’t just write LinkedIn newsletters—we create tailored thought leadership strategies that ensure our clients stand out from the competition. Through our Thought Leadership Subscriptions, professionals at different stages of their career can elevate their LinkedIn presence, establish authority, and drive real engagement.

Learn how customers create value with Un.Seen Thought Leadership.

Image by Samuel Raita
Nathan
Independent Salesforce Consultant
Woman with Patterned Shirt
Elin
Technology Transformation Leader
Suited businessman
Andrew
CEO of an IT Consultancy Firm
From Hidden Expertise to Recognized Salesforce Thought Leader

Challenge:

As an independent Salesforce consultant, I had deep expertise in CRM implementation, automation, and process optimization, but I struggled to showcase my knowledge in a way that attracted the right clients. I knew LinkedIn was a valuable platform, but I wasn’t sure how to position myself as an authority. My posts lacked consistency, and I wasn’t engaging my network in a way that would generate leads.

Solution:

Un.Seen enrolled me in their Thought Leadership Starter Package, providing a structured way to grow my LinkedIn presence:

  • A LinkedIn Profile Scan that identified key areas for improvement, ensuring my profile projected credibility and professionalism.

  • A structured ramp-up strategy to optimize my LinkedIn profile for SEO on Salesforce consulting topics, increasing my visibility in LinkedIn searches.

  • Four high-quality LinkedIn content pieces per month, delivering practical Salesforce insights, success stories, and actionable strategies to engage my network.

  • Best practice guidance on engagement strategies to ensure my content reached the right people.

Successes:

  • Two high-value consulting leads generated within three months directly from increased LinkedIn engagement.

  • 20% more inbound connection requests from potential clients and industry peers.

  • Significantly increased post engagement, leading to meaningful discussions and networking opportunities.

From Industry Expert to Recognized Digital Transformation Leader

Challenge:
I was leading AI and cloud transformation projects in my industry, but despite my expertise, I wasn’t recognized as a true thought leader. My LinkedIn posts lacked structure, and I wasn’t consistently sharing insights that resonated with my audience. I needed to increase my visibility and credibility to attract the right opportunities.

Solution:
Un.Seen recommended the Thought Leadership Growth Package, which provided:

  • A detailed LinkedIn Profile Optimization, ensuring my profile was fully optimized for searchability and credibility.

  • A profile ramp-up phase, positioning me as a trusted voice in AI, cloud migration, and digital transformation.

  • One LinkedIn newsletter per month, delivering long-form, in-depth insights on key industry trends.

  • Three LinkedIn content pieces per month, allowing me to engage my network more frequently with shorter, high-impact insights.

Successes:

  • 425% increase in newsletter subscribers in six months.

  • Invited to speak at two major industry conferences, strengthening my professional reputation.

  • Three enterprise leads generated directly from my newsletter and LinkedIn content strategy.

From Unstructured LinkedIn Presence to a Business-Generating Newsletter & Content Strategy

Challenge:
As the CEO of an IT consultancy, I knew LinkedIn was a powerful tool for brand building and lead generation, but I had no consistent strategy. I wanted a fully managed thought leadership presence, combining high-quality newsletters with frequent content to stay visible and credible among CIOs and tech decision-makers.

Solution:

Un.Seen enrolled me in their Thought Leadership Elite Package, providing:

  • A comprehensive LinkedIn Profile Scan & Profile Ramp-Up Phase, ensuring my profile projected authority and credibility.

  • SEO optimization, ensuring I ranked for key topics like IT strategy, digital transformation, and enterprise AI.

  • Two LinkedIn newsletters per month, each designed to educate, engage, and establish industry authority.

  • Six LinkedIn content pieces per month, offering continuous touchpoints with my audience to drive visibility and interaction.

  • Priority access to content strategies and tools, helping me refine my messaging and adapt to LinkedIn’s best practices.

Successes:

  • 52% newsletter open rate and a 300% increase in engagement.

  • Two inbound leads within six weeks, with one converting into a major consulting contract.

  • Significant increase in LinkedIn search appearances, improving my visibility among high-value decision-makers.

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